It’s the beginning of a new month, so that means it’s time to take a quick look at your social media account health and insights. By take a few minutes to check on things like your top posts, followers, and most engaging content, you can make plans for the month ahead that will continue to connect with your audience and move your business forward.
But what kinds of insights should be looking at each month to decide if your marketing efforts are working?
When I’m looking for my top posts each month, there are lots of factors to consider. Many of these factors will depend on your business goals—do you want to drive traffic to your online shop? Are you trying to build your email list? Are you looking for clicks to your “call now” button? Are you growing a group? Or are you trying to reach more local customers?
These are the goals you need to consider as you dig into your insights and decide how you’ll analyze your top performing posts each month. And as your goals for your business change, so will what you measure. Are you focusing on your email list in March, and a launch of a new product in April? Then how you analyze your insights those months will reflect those goals.
Another important part of your monthly check-in should also be setting goals to move forward.
I like to set goals for follower counts, look at upcoming holidays, themes or launches, and set goals on how often I can consistently post on each social media platform. I give each of my pages a quick health check by refreshing cover images, profile pictures (if needed) and making sure all links are up to date. And on Instagram, I make sure I’m doing a quick round of hashtag refreshing, so I have new groups of hashtags ready for use in my posts.
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While it may seem like a lot of things you need to check, this process will become easier the more you do it consistently. It will become easier to find the insights you need and to know what goals you need to focus on first.
To help use your insights to set goals and create a social media plan you can stick to, download my guide for Instagram and Facebook. It will walk you through the important health checks you need to make for your account, what insights you should be watching, and what goals you want to focus on for the months ahead. And it’s purposely undated so you can use it month after month.