Fall Workshop DETAILS

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November is shaping up to be a busy one for Farmhouse Creative including two new dates for local workshops! The former teacher in me geeks out over the chance to get back into a classroom setting and share insights on social media with farmers and small business owners. I’m so looking forward to next month’s workshops!

Here’s where you can find me next month:


This workshop is hosted by the University of Maryland Extension and will help farms and agribusiness owners learn how to take their social media and marketing efforts to the next level. This workshop is aimed at business owners who are already comfortable using social media and are ready to get more strategic in their planning and marketing.

Attendees will learn to define business vision and goals, brand voice and how to align them with social media marketing activities,

  • Gain insight on the operation and application of major social networking platforms,

  • Learn to create a marketing action plans based on desired outcomes and how to integrate social media into the mix.

  • Stay out of trouble by learning the legal parameters concerning postings, dealing with negative feedback, posting pictures, and on-line offerings.

  • Hear from a panel of successful social media farm marketers.

I will be presenting on setting missions and goals for your online time, identifying your ideal customer, writing a working marketing plan/calendar, and how to evaluate and measure your success.


November 13, 2018 :: Maryland Agricultural Resource Center, Cockeysville, MD

November 15, 2018 :: Chesapeake College, Wye Mills, MD

Cost is $65 and includes lunch and resource packet

Register for Cockeysville HERE

Register for Wye Mills HERE

3 ways to get more people seeing your Facebook posts

How do I get more people to see my Facebook posts? 

It's a question I feel like I see everywhere I go--people are constantly wondering what they need to do to get more eye balls on their Facebook posts. It seems like every time we turn around, Facebook has changed their algorithm. But despite those constant changes, there are certain principles to Facebook that rarely change. 

But before I tell you my secret sauce to getting more people to see your Facebook posts, here are two things you need to understand. 


**Facebook loves itself. Weird, right? But it's true. Facebook wants to keep people on Facebook. It doesn't want them clicking away to read an article or check out a shop. Even more so, they definitely don't want people clicking over to visit one of their competitors like YouTube, Pinterest or Twitter. Of course, there will be times when you want to send people to your website or shop, but keep those posts to a minimum. Do your best to keep your Facebook fans on Facebook. 

**Facebook likes consistency. I always tell folks in my workshops to think realistically about how much effort they can put into Facebook and then to stay consistent with that number. Maybe it's once a day or 5 times a week, but whatever you choose, do your best to stay the same. (Tip: for most pages under 10K fans, you shouldn't post more than 3x per day.) 

With those two principles in mind, here are 3 ways to get more people seeing your posts:

1. Share a photo. Remember my first point above? Facebook wants people to stay on Facebook, so instead of linking away, take a great photo, share a meaningful caption that will connect with your ideal customers and share that on Facebook. If you must link somewhere, that's fine, just put that link in the caption to your photo. But because photos keep your readers on Facebook, Facebook likes these kinds of posts. Use the captions that go with your photo to share your story, connect with your customers, and give them the information they need, and you'll see better reach and engagement than a regular link post.

2. Use VIDEO! Video is king on social media, especially on Facebook. If you want to build a following on Facebook, you really need to be creating videos. Do they have to be perfectly polished and put together? Absolutely not! They can be your favorite view around the farm, a video of you doing evening chores, or a tour of your workshop where you create your products. Don't be afraid to consistently use video on your Facebook page as a way to grow and engage with your fans. It works!

3. Share something viral from a similar niche or from a page that would interest your ideal customers.* These days our feeds are full of inspirational videos, thought-provoking quotes, and memes that make us laugh. And chances are if it's showing up in your feed, it's also showing up in the feeds of lots of other people. This is most likely a piece of content that is going viral. It has what I call a lot of "Facebook JUICE" behind it. And when you share that content to your page, your page gets a little bit of that "juice" as well. Sharing that viral content that's resonating with lots of people tells Facebook that "hey, this page knows what people like to see and they're sharing it with their audience." And Facebook will continue to show content from pages that people engage with regularly, to them again and again. So when they like that funny meme, it signals to Facebook that they like what your page is about. And that person will be more likely to see your posts show up in their feed again.

*I have to provide a disclaimer on my point #3. Make sure the viral post you're sharing is something that would be of interest to your audience. If your page is about your homemade goat soaps, don't share a viral video about a dad dancing at his daughter's recital. They just don't go together. But that goat yoga video that's going viral? Go for it. 


Armed with these 3 best practices for your Facebook page, I'm convinced you'll begin to see your engagement on Facebook grow. Will it happen immediately? Unless you hit the viral jackpot, no. But by applying the Facebook-friendly practices to your social media strategy, good engagement and growth will definitely be coming your way. 

Want more help with your social media and marketing for your farm or small business? Join our Facebook group to get one-on-one help, tools, trainings and free resources. 

7 ways to get more comfortable in front of the camera


You're probably hearing it everywhere.

Social media is all about video these days.

Video is king.

Video is how you get more engagement.

You HAVE to be doing video on Facebook and Instagram.

For a long time, I plugged my ears and didn't listen to what "they" were saying about video. I was convinced that I could just keep on doing what I was doing and ignore the fact that everything seemed to be pointing in that direction. 

I was a behind the scenes kind of person. It was probably what drew me to photography--I definitely preferred to stay behind the camera not in front of it. I hated the way my voice sounded, my face looked on camera, the list in my head went on and on. 

But over the last several months this girl who loathed the thought of being in front of the camera, let alone recording a LIVE video has had a complete conversion. I'd even be bold enough to say that I ENJOY doing videos. And I'd be even bolder to say that I PREFER live videos! What?! 

Just like you've always been told, things get better and easier with practice. And that is absolutely true with video. I don't have any fancy equipment or lighting. Just my iphone, a tripod and some ear buds. But before I even got brave enough to hit that record button, I did a few things to get myself ready. 

Here are 5 things that helped this introvert get in front of the camera and start making videos. 

1. Download the Marco Polo app on your phone and use it!

My friends introduced me to this app and at first I was like "No. Way." Basically, MarcoPolo is like text messaging but with video. Instead of the annoyance of typing out a text message to my friends, I can pop on and leave a little video. Though it sounded like something that would require a shower, hair and makeup, it quickly became real life--dirty hair don't care--interactions with my friends. And I'm convinced this was the first step in me becoming more comfortable in front of the camera. I got used to seeing my own face, hearing my own voice and even learned a little bit about how to hold the camera so it was more flattering to this girls' double chin. And I was on there with my close friends, sister, even my mom! Our messages back and forth helped me shake off my fear and get some solid practice in front of the camera in a completely non-intimidating setting. 

2. Warm up your audience. 

If the thought of suddenly having your face in your feed after weeks or years of pictures of your vegetables and knitting projects gives you all kinds of hives, then start slowly. Do a #FridayIntroduction on your Instagram, get your kids or a friend to snap a candid picture of you that you can share. Hop on Instagram stories and start talking while you're holding the camera, even if you aren't on screen. Get people used to hearing from you, if you feel like jumping in to videos cold turkey would just be too abrupt. 

3.  Have a script.

Make sure you do your homework before you go in front of the camera. Know what you want to say and the order you're going to say it in. AND, don't neglect your welcome and your closing! I've had to hit delete and start again MANY times because I only planned out the meat of my video and didn't think about how I was going to introduce myself to my audience or what I was going to say as I closed down the video. Make sure you give this some thought and some practice before you go live. 


4. Use props. 

What do I do with my hands? Put something in them! Hold on to your list or video notes. Or even better, use a clipboard with a paper and the 3-4 points you’re going to be discussing. And hold it up to your camera so folks can follow along. Make sure your props aren't distracting or noisy (I'm looking at you clicking ballpoint pen) and use them to help you feel more relaxed during your videos. 

5. Go live.

Does the thought of going live give you hives and sweaty palms? I hear you, but I'm telling you, I've discovered that live videos are much more forgiving and easier then pre-recorded videos. While they can't just be sloppy and disorganized, there is a more casual, relaxed atmosphere to live videos. They are more forgiving and as a viewer, I easily overlook mistakes--did you flub your words, lose your place or have your kids interrupt? When you're live, it's like you're talking to a room full of friends, not trying to create a polished final product. For me, as a former teacher, it's like standing up in front of my classroom teaching. It feels more relaxed and comfortable. 

6. Don't make it about you.

Did you notice all my excuses for not wanting to be in front of the camera? Every single one of them had something to do with me or my insecurities. When I had the realization that I was making these videos all about me, instead of all about my audience and the people I want to serve, there was a major shift in my thinking. These videos weren't to show people how put together I was, they were about teaching my audience something valuable that would help them grow their businesses and succeed. Once I made that mental shift, suddenly all those self-centered excuses didn't seem to matter. 

7. Just do it.

I'm going to take a wild guess that chances are you're really over-thinking this. Just jump in there and do it. Challenge yourself to do a video a week for one month. Or a video a day for one week! Practice and plan, yes. But then stop over-thinking and just go for it. You'll be so glad you did.

Am I now creating perfectly polished videos with great lighting and amazing sound quality? No. But I am getting better and I am finding video a valuable way to connect with my audience and share new ideas and learning with them. It's been the best scary jump I've made in my business this year.

Want to check out some of my videos? Join our private Facebook group--Farmhouse Creative Marketing Community and don't miss out on the tips, tricks and goodies I'm sharing over there!