How to create an Instagram profile landing page on Squarespace

One of the most frustrating things about Instagram is that it doesn’t give users a lot of options for sharing links. If you use Instagram for your business and want to link to important content like your email list sign up, blog posts or other social media accounts, you’re options are limited to one link in your profile.

Many people work around this problem by using a service like linktree or linkinbio, but it only takes a few minutes to create your own Instagram landing page on your website, which allows you to more closely track clicks, and gives you all that good traffic!

When you create an Instagram profile landing page on Squarespace or whatever site hosts your website, it doesn’t need to be anything fancy. In fact, I kept mine extremely simple and mimicked the look of the link in bio services many people use.

Take a look at the video below to see the simple step-by-step process to create your own instagram profile landing page if you have a Squarespace blog.

While you’re at it—how about an Instagram bio makeover? Make sure your Instagram bio has these 5 important things.

Don’t miss out on all the FREE learning and resources. Click below to join our group.

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Important Social Media Insights to Check Every Month {FREE DOWNLOAD}

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It’s the beginning of a new month, so that means it’s time to take a quick look at your social media account health and insights. By take a few minutes to check on things like your top posts, followers, and most engaging content, you can make plans for the month ahead that will continue to connect with your audience and move your business forward.

But what kinds of insights should be looking at each month to decide if your marketing efforts are working?

When I’m looking for my top posts each month, there are lots of factors to consider. Many of these factors will depend on your business goals—do you want to drive traffic to your online shop? Are you trying to build your email list? Are you looking for clicks to your “call now” button? Are you growing a group? Or are you trying to reach more local customers?

These are the goals you need to consider as you dig into your insights and decide how you’ll analyze your top performing posts each month. And as your goals for your business change, so will what you measure. Are you focusing on your email list in March, and a launch of a new product in April? Then how you analyze your insights those months will reflect those goals.

Another important part of your monthly check-in should also be setting goals to move forward.

I like to set goals for follower counts, look at upcoming holidays, themes or launches, and set goals on how often I can consistently post on each social media platform. I give each of my pages a quick health check by refreshing cover images, profile pictures (if needed) and making sure all links are up to date. And on Instagram, I make sure I’m doing a quick round of hashtag refreshing, so I have new groups of hashtags ready for use in my posts.

Get my ULTIMATE Guide to Hashtags HERE. It’s everything you need to know to make hashtags work for you!

While it may seem like a lot of things you need to check, this process will become easier the more you do it consistently. It will become easier to find the insights you need and to know what goals you need to focus on first.

To help use your insights to set goals and create a social media plan you can stick to, download my guide for Instagram and Facebook. It will walk you through the important health checks you need to make for your account, what insights you should be watching, and what goals you want to focus on for the months ahead. And it’s purposely undated so you can use it month after month.

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Click the link below to download my entire social media insights planning guide!

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Fall Workshop DETAILS

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November is shaping up to be a busy one for Farmhouse Creative including two new dates for local workshops! The former teacher in me geeks out over the chance to get back into a classroom setting and share insights on social media with farmers and small business owners. I’m so looking forward to next month’s workshops!

Here’s where you can find me next month:

SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS —Strategic Marketing Planning

This workshop is hosted by the University of Maryland Extension and will help farms and agribusiness owners learn how to take their social media and marketing efforts to the next level. This workshop is aimed at business owners who are already comfortable using social media and are ready to get more strategic in their planning and marketing.

Attendees will learn to define business vision and goals, brand voice and how to align them with social media marketing activities,

  • Gain insight on the operation and application of major social networking platforms,

  • Learn to create a marketing action plans based on desired outcomes and how to integrate social media into the mix.

  • Stay out of trouble by learning the legal parameters concerning postings, dealing with negative feedback, posting pictures, and on-line offerings.

  • Hear from a panel of successful social media farm marketers.

I will be presenting on setting missions and goals for your online time, identifying your ideal customer, writing a working marketing plan/calendar, and how to evaluate and measure your success.

THIS WORKSHOP WILL BE OFFERED AT TWO DIFFERENT LOCATIONS/DATES:

November 13, 2018 :: Maryland Agricultural Resource Center, Cockeysville, MD

November 15, 2018 :: Chesapeake College, Wye Mills, MD

Cost is $65 and includes lunch and resource packet

Register for Cockeysville HERE

Register for Wye Mills HERE


3 ways to get more people seeing your Facebook posts

How do I get more people to see my Facebook posts? 

It's a question I feel like I see everywhere I go--people are constantly wondering what they need to do to get more eye balls on their Facebook posts. It seems like every time we turn around, Facebook has changed their algorithm. But despite those constant changes, there are certain principles to Facebook that rarely change. 

But before I tell you my secret sauce to getting more people to see your Facebook posts, here are two things you need to understand. 

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**Facebook loves itself. Weird, right? But it's true. Facebook wants to keep people on Facebook. It doesn't want them clicking away to read an article or check out a shop. Even more so, they definitely don't want people clicking over to visit one of their competitors like YouTube, Pinterest or Twitter. Of course, there will be times when you want to send people to your website or shop, but keep those posts to a minimum. Do your best to keep your Facebook fans on Facebook. 

**Facebook likes consistency. I always tell folks in my workshops to think realistically about how much effort they can put into Facebook and then to stay consistent with that number. Maybe it's once a day or 5 times a week, but whatever you choose, do your best to stay the same. (Tip: for most pages under 10K fans, you shouldn't post more than 3x per day.) 

With those two principles in mind, here are 3 ways to get more people seeing your posts:

1. Share a photo. Remember my first point above? Facebook wants people to stay on Facebook, so instead of linking away, take a great photo, share a meaningful caption that will connect with your ideal customers and share that on Facebook. If you must link somewhere, that's fine, just put that link in the caption to your photo. But because photos keep your readers on Facebook, Facebook likes these kinds of posts. Use the captions that go with your photo to share your story, connect with your customers, and give them the information they need, and you'll see better reach and engagement than a regular link post.

2. Use VIDEO! Video is king on social media, especially on Facebook. If you want to build a following on Facebook, you really need to be creating videos. Do they have to be perfectly polished and put together? Absolutely not! They can be your favorite view around the farm, a video of you doing evening chores, or a tour of your workshop where you create your products. Don't be afraid to consistently use video on your Facebook page as a way to grow and engage with your fans. It works!

3. Share something viral from a similar niche or from a page that would interest your ideal customers.* These days our feeds are full of inspirational videos, thought-provoking quotes, and memes that make us laugh. And chances are if it's showing up in your feed, it's also showing up in the feeds of lots of other people. This is most likely a piece of content that is going viral. It has what I call a lot of "Facebook JUICE" behind it. And when you share that content to your page, your page gets a little bit of that "juice" as well. Sharing that viral content that's resonating with lots of people tells Facebook that "hey, this page knows what people like to see and they're sharing it with their audience." And Facebook will continue to show content from pages that people engage with regularly, to them again and again. So when they like that funny meme, it signals to Facebook that they like what your page is about. And that person will be more likely to see your posts show up in their feed again.

*I have to provide a disclaimer on my point #3. Make sure the viral post you're sharing is something that would be of interest to your audience. If your page is about your homemade goat soaps, don't share a viral video about a dad dancing at his daughter's recital. They just don't go together. But that goat yoga video that's going viral? Go for it. 

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Armed with these 3 best practices for your Facebook page, I'm convinced you'll begin to see your engagement on Facebook grow. Will it happen immediately? Unless you hit the viral jackpot, no. But by applying the Facebook-friendly practices to your social media strategy, good engagement and growth will definitely be coming your way. 

Want more help with your social media and marketing for your farm or small business? Join our Facebook group to get one-on-one help, tools, trainings and free resources.