You can have a thriving business online,

and a beautiful life offline.

We’re over the hustle.

The idea that harder is better. The flashy flaunting of busy.

Here we build SOFT businesses.

I teach women how to build a SOFT business that is meaningful, impactful and profitable. Because I believe that you can have a thriving business online and a beautiful life offline.

  • If you love to work hard, but you’re over the boss babe hustle culture;

  • If you’re tired of hype and empty promises of success without substance;

  • If you want grounded, balanced, and people-centered mentorship to grow a SOFT business of your own—

You’re in the right place.

Ready to build a SOFT business of your own?

here are a few ways to get started.
SOFT Business School

My signature program offered twice a year that will help you clearly define what sets you apart in a noisy online world, master your messaging, and build a soft business based on grounded, balanced strategy. This will be a game-changer for your business.

Instant Access Classes

Ready to dive into learning? Check out my library of instant access classes that allow you to work at your own pace and get help exactly where you need it in doable, bite-sized learning.

COMING SOON!

1:1 Strategy Sessions

Each month I offer a limited number of 1:1 strategy sessions. This is a strategic, focused hour to ask me anything. Whether you’re ready to scale or ready to get started, let’s talk it out and get you the clarity you need to keep your business moving forward.

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SOFT is the new strong.

I want something different for you.

The women who work with me aren’t afraid to get their hands dirty and dig in. They have tenacity. They work hard at their business, then shut it all down and live— fully present—in their offline life. That’s the beauty of a SOFT business. It values both. And I want both for you. An impactful and profitable business, and freedom for all the other things that fill your cup.

I’m not here to sell you a program full of empty promises. I’m here to help you uncover and own your story, to give you permission to find freedom in every day, and to help you build a balanced, smart strategy for the business you’ve always dreamed of.

A few more things for you

Welcome to your SOFT era.

download the free workbook

This 30-page workbook is meant to help you find clarity, calm and purpose in your work. If you’re new to the idea of SOFT or you feel the burnout creeping in and you want to re-energize your business, I created this for you. This workbook walks you through the SOFT business framework, gives you meaningful questions for reflection and realignment with your goals, AND includes my weekly SOFT business planning page. This SOFT business workbook is packed full of goodness.

The Social Circle membership

a different way to do instagram

Instagram is just a piece of your business. That’s why I teach you how to use it in a no-nonsense way that is simple and straight-forward.

We’re not full-time content creators.
We’re small business owners.

We want to show up on Instagram strategically to grow our business, and build a community around our brand. And then? We want to logoff. Work on other parts of our business. And be present in our every day lives.

If that aligns with how you want to show up on Instagram, you’re in the right place.

No more aimless content.

intentional content ideas for instagram

If you’re throwing content up on Instagram just because you’ve got “posting guilt” or “just need to get something up there”, then this guide is going to be a game changer. Inside I teach you my SUPER simple formula for weekly content and practical examples of how to use it. AND, I threw in 30 post prompts just for fun. No more posting just for the sake of posting. Let’s put some intention and strategy behind it.